If one of your concerns when producing content is to make it interesting, you have come to the right place! In this section you will find some fundamental tips to make your content successful. Valentina Giraldo Jul 13, 18 | 7 min read Fabio, while walking in a sports store, finds a woman in the champions section. Immediately, Fabio is interested in knowing her name and begins to imagine what other things they may have in common Clipping Path Service apart from a taste for sports. Intrigued, Fabio decides to talk to the girl. After a friendly chat, Fabio gets the girl's phone number. Copywriting works more or less like this: you need to create charming content for the customer to come to your brand. This interaction between the client and the brand (in this case, between Fabio and the girl) is what we call: conversion marketing – when the user allows the company to start a dialogue. This happens when the person subscribes to a newsletter, downloads an ebook or "likes" a brand fan page on Facebook. That can be the beginning of a long and profitable relationship. More important than the physical attraction – which in the digital world is equivalent to the design of the brand – was the content of the conversation between Fabio and the girl. During the conversation, she was interested in Fabio's knowledge of sports. That affinity is related to the concept of authority. This concept will be developed later. *This article is part of the chapter:
How to write interesting content, of the ebook: Copywriting: discover the mysteries of books that convert, which you can download for free at this link . projecting a title In the world of marketing, the first step in approaching potential clients is a catchy headline. The title has the power to make the person develop an interest in the subject or simply give up consuming the content before knowing exactly what it is about. That is the secret of inbound marketing: only the really interested users will go to consume the content. This type of user is called a qualified lead . An attractive title is responsible for generating traffic for a website and, in this way, transforming more users into qualified leads. With the application of some copywriting techniques, it is possible to discover the secrets of creating good titles. A single word can be responsible for making the user consume content or not, it can mean access to the newsletter sent by the company or sending that email to the spam box. In summary, a word can approach or distance your potential client. The main objective of a title is to draw the user's attention later in the first sentence.
A good headline increases the likelihood that users will consume the content you have prepared for them. That being the case, remember that for a title to be considered good, it must be: Unique: No cliches. Specific: You must explain about the topic covered in the content. Urgent: Forget the preambles. Be brief. Useful: Offers relevant information to the user. Interesting: About to potentiate the reader's curiosity. It is not always easy to group all these requirements in just one title, but you need to know that the use of at least one of them is essential to engage the Internet user. Let's see an example: put yourself in Fabio's shoes and choose one of the titles that would most attract your attention for an email marketing of a soccer jersey store.