Over the past few months, I’ve noticed a lot of younger folks in my area—some still in college—getting into sports betting. Not just as users, but some are working with platforms in support or content creation. One of them even said it feels like “the next big thing.” It made me think, what is it about this industry that’s attracting so much youth in India right now? Is it just the money, or is there more to it?
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I haven’t really looked at the betting space that closely, but it makes sense that younger folks are drawn to anything digital, fast-paced, and sports-related. Combine that with income potential, and I can see the pull. Curious to see how this industry shapes up in the next few years. Thanks for the insight!
Yeah, I’ve seen the same. I think it’s a combo of factors—tech-savvy generation, easy access through smartphones, and the appeal of fast income. Additionally, sports are already a significant part of youth culture here, so betting on them feels like a natural extension for some. There’s a good article that dives into this: https://nenow.in/article/rupee-revolution-online-sports-economic-impact-on-india.html. It discusses how betting platforms are also creating job opportunities, making them attractive to younger people beyond just placing bets. I even met someone who started doing part-time social media moderation for one of these apps and now works full-time in content strategy.